SHOT Show 2017 Recap

Another wacky and wonderful SHOT Show has come and gone, with great new products and initiatives announced for the upcoming year. Our booth was abuzz with activity: sales rep meetings, new product showcases, media interviews, Brand Ambassador meet-and-greets – we had it all! Here is a brief rundown of the week that was SHOT Show 2017:

Booth visitors received a free 50^th Anniversary commemorative patch celebrating our first half century in business. We also enhanced our booth graphics with panels highlighting various milestones along the way.

Our new Brand Ambassadors – Wes Doss, Steve Fisher, Will Petty, and Tatiana Whitlock – dropped by and signed books and hats. We are proud to have each one of them representing our brand!

Customers got a sneak peek at all the new products:

And we all had a little fun... (Petty and Fisher should never be allowed in the same room together.)