About Us

We got our start in 1967 with a contract for the U.S. Navy, manufacturing the iconic “Dixie Cup” hat worn by U.S. sailors. Over the decades since, we’ve supplied more garments (over 120 million) to the U.S. Department of Defense than any other manufacturer, and built a commercial brand of product for law enforcement agencies and the greater public safety community.

Our heritage informs how we operate. We are a retail brand, but don’t believe in razzle dazzle marketing ploys or gimmicky tacticool names. We let our value win you over, with quality you can trust time and time again. We believe loyalty is earned through experience. You may not have tried us before, but once you do, you will see what we mean.

AUTHENTIC

No flashy logos. No unnecessary detail. Just good people making good gear defined by precision, quality and value.

RESPONSIVE

Experiencing is believing. Give our products a try. If you’re not satisfied with your gear, we’ll take it back within 30 days, hassle free.

PROVEN

Don’t just take our word for it. As the leader in first responder and military apparel, we’ve supplied millions with garments that stand the tests of time.

SINCE 1967